The Art of Client Service (9780793167999) Robert Solomon

Product Details:

Publisher: Kaplan Publishing (April 25, 2003)
Language: English
ISBN-10: 079316799X
ISBN-13: 978-0793167999

Product Dimensions:

7.7 x 5.2 x 0.7 inches
Shipping Weight: 10.1 ounces

With brevity, levity, and clarity, Robert Solomon, a well-respected advertising executive, has written a definitive and practical resource for advertising and marketing account executives battlefield of the mind study guide pdf. Writers, planners, researchers, and production supervisors will benefit as well from his down-to-earth advice on the care and feeding of the advertising client battlefield of the mind study guide pdf. Account management is more art than science, requiring a wide-ranging arsenal of talents and skills battlefield of the mind study guide pdf. At times acting as psychologist, orchestra conductor, or lion tamer, the advertising account executive must be creative and versatile enough to develop top-notch strategy, and also graceful enough to nag, persuade, rebuff, and inform-all in a constructive way battlefield of the mind study guide pdf. Distilling decades of experience, Solomon has compiled a fast-reading, actionable checklist of 54 essential ideas to help advertising professionals merge all these account management skills. The Art of Client Service is geared to the entire account team: writer, art director, planner, researcher, media executive, producer, and support staff-anyone who works with clients. Each of Solomon’s 54 tips deals with a specific issue that an account manager will undoubtedly encounter when dealing with a client. The answers and insights Solomon provides are grounded with wit, common sense, and the wisdom that comes from years of hands-on experience. Readers will learn: *The prescriptions for great account work *The steps to take at the start of any assignment *How to write a strategy brief *What makes great creative *Do’s and don’ts in client presentations *The elements of a good meeting *How to “package” themselves Also included is a well-edited, annotated, and definitive reading list for agency account executives.

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